Facebook AdWords Trends for 2017
In 2017, Facebook is expected to introduce more ways in which brands can reach the users they intend to target. Monetized bots will be at the forefront of this revolution. Mark Zuckerberg recently stated in a post that so far a product has a billion users, it has not done significant business. In the same post, he had also stated that Facebook would not make any effort to monetize its bots until such time as the social media site had 1 billion users. Facebook Messenger has hit the mark recently. Zuckerberg has stated that Messenger would follow a monetization process similar to that of Facebook itself.
However, Facebook has not plastered the site with advertisements and banners. Instead, it has asked brands to create pages that have content and therefore drive interaction that is organic in nature. After the idea is incorporated, Facebook would reduce organic growth and change brands so that it can appear in user news. Bots are expected to be popular, thus being an important part of Facebook AdWords. In the initial stages, Facebook would like to ensure that many brands, as well as users, adopt these bots.
Only after monetization would be introduced. Facebook also recently announced that it would allow various brands to buy Newsfeed. advertisements so they can target their bots to certain groups that are most likely to do business with them. All this will be part of Facebook’s great push to popularize its bots among brands and users and ensure their greater adoption.
Monetized live videos
It was recently reported on Digiday that Facebook Live will be monetized. The website also says that Facebook will place advertisements in live broadcast. In fact, this has already started with advertisements be placed in videos that are expected to be popular with users. Thesis advertisements will also run as screen advertisements as well as during the breaks of the live events that are being covered by Facebook. However, Facebook’s priorities are in the videos. According to their latest earnings call, it has been revealed that 500 million people typically watch 100 million hours of video on a daily basis. Facebook has given live video a big boost lately and it seems like it’s only a matter of time before it starts making a profit from this company.
Call-to-action buttons for local business pages
Lately, Facebook has started using updated call-to-action buttons for local business pages. The basic idea here is to ensure that customers have a better experience on the Facebook page of the establishment in question. This means that from now on you can order food from your local takeout just by visiting their Facebook page. Facebook is of the opinion that this would increase the quality of the user experience considering how local businesses are known to have bad mobile pages.