Technology

E-commerce and the music industry

Music really can make the world go round. Music has the ability to unite people in one thought, be it peace, harmony, joy or a specific cause, and it has changed the word from song to song. But music used to be limited and unappreciated by many. Not because the music back then was of poor quality but because it wasn’t as accessible as it is today. Today we have the freedom to gain access to all kinds of music with the help of technology, which is why the awareness and appreciation of the music industry has grown significantly in such a short time.

Long before the Internet had its glory, music was confined to a smaller audience. Some of the most powerful songs ever written were sung and played underground out of fear of bigger issues like communism, capitalism, and war. With the advent of e-commerce, the world has become a giant playground for music from different eras, stages, and styles. E-commerce has opened a new avenue for music to be heard in other places where it can be fully appreciated. Buying music online has become so easy and fast that it has broken down not only geographical but also cultural barriers. When music started to make its way online, it became a lucrative new industry.

Little did we know then that the music industry would be as big as it is now? Today, song sales on iTunes, eBay, and Amazon run into the billions of dollars a day, and that’s just counting the United States. Through e-commerce, stars like Coldplay and Beyonce have been born. These artists might have been famous only in their countries, but the internet has made them international superstars because e-commerce has made it possible for anyone around the world to buy their songs. Even the smallest independent artists and underground bands can now showcase their talent online through e-commerce, giving every artist the chance to make it big where the music field is a little more level.

Buying songs online has also given the consumer more freedom to choose which songs they want to spend on. Before, songs had to be purchased with the full album, but nowadays you can buy the song individually. This has increased sales more than ever. Not only are the songs available, but they will also be available as soon as the album hits the market. This makes them available online to anyone around the world as soon as the song comes out. This feature of electronic commerce helps music to be more competitive and effective globally. There is no longer any discrimination as to who and when these songs can only be heard.

However, some negative effects have also affected the music industry. Because the Internet is so accessible and easy to use, illegal download sharing has also flourished. This development curbs e-commerce profits because music can now be taken for free. Current ways of controlling this phenomenon are being attempted.

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