Digital Marketing

Coding creativity

Can we code creativity? Within these few words are a number of principles that must be identified and resolved before we can actually answer the question.

The first question is what is creativity? What are we trying to code?

A useful definition of creativity is that it is about problem identification and idea generation. Another is the production of a series of diverse and novel ideas. Yet another is the commitment to a series of diverse and novel behaviors.

The second question is, can we measure creativity?

This is necessary, as any encoding must result in a measurable change. From the above, we can see that creativity can be measured at various levels, such as: a) we can measure the number of ideas produced and their diversity and novelty, b) the frequency of idea production over periods, c) the frequency of divergent and novel behaviors they engage in during periods or d) we can ask people to rate themselves as creative before and after training.

The third question is, what do we mean by coding?

It means coding or organizing yourself in a systematic process. From the above, it is clear that coding creativity is possible if we produce systematic processes that produce measurable changes in the ways mentioned above.

Now let’s move on to the actual question. Can we code creativity?

Okay, yes. If we only establish a series of processes that produce a measurable improvement in the ways described above.

What processes?

There is an infinite number and each produces its own set of results. Combining, mixing and rearranging gives different results.

Simple psychological games, such as role play, can be used. In the Journal of Psychology, entrepreneurs were asked to rate themselves on creativity and they were rated very low. Then after being asked to pretend they were carefree hippies, they again rated themselves much higher.

Lateral thinking techniques can be used, where the point is to generate ideas without purpose, in order to generate ideas, follow seemingly meaningless paths, etc. This simply maximizes the quality and quantity of the idea pool.

Linking techniques can be used. Where everyday, novel and diverse objects are used to create connections with effort.

What I just did is code creativity. Ask any group to come up with ideas related to a particular problem and they will produce a set amount. Use the three above (each contains an infinite number of possibilities) and the group will produce a more creative output.

Using and extrapolating the above principles (and using more precise techniques), I can, for example, code processes and structures that make it possible to complete a script very quickly.

The above is an incredibly general example, but you get the idea. And this little case begins to demonstrate how creativity can become measurable, usable, and tangible.

This topic is covered in depth in the MBA thesis on Managing Creativity and Innovation, which can be purchased (along with a DIY Audit on Creativity and Innovation, Software Good Idea Generator and Power Point Presentation) at http: / /www.managing-creativity. com. You can also receive a free regular newsletter by entering your email address on this site.

Kal Bishop, MBA

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